1. Your business location

If you work with people locally, adding your business address can really help improve your Google rankings. You can add this to (1) your contact page, (2) Marketing > Location Management, and (3) connected to Google my Business (you’ll be prompted to do this after you complete item 2).

2. Image size

When it comes to images for your website, we want them to be high enough in in surface area (pixels), but low enough in weight (KB). This retains the quality of the image, without impacting loading speed, and your Google ranking!

And so, rule of thumb is that images should be no larger than 500KB, and full width banner images should be around 2000px wide. If you’re adding images internally (within Squarespace), the images are optimised automatically. If you’re adding stocking externally (from your computer), Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.

3. Keywords

Using keywords will help Google connect you to the right people. The trick is simply to think about what keywords or phrases your ideal person is Googling to find your site, You can use keywords in:

• Image titles (alt text and/or file name)

• Page SEO titles / descriptions (Page Settings > SEO)

• Page URLs (Keep these short and sweet)

• Headers

• Blog (SEO title / ‘tags’ section)

4. Sharing & Updating

Google loves an active site, so the more you share and update your site the better! Blogging is a great way of keeping you site active. For any old or ‘dead’ pages, either disable them (toggle in page settings), or delete them altogether.